Introducing the Avantoa Podcast: Discover the Art of Finnish Wellness
We are excited to announce the launch of Avantoa: The Art of Finnish Wellness a new podcast series dedicated to exploring the rich traditions and modern innovations of Finnish saunas and cold plunge rituals. Our debut episode dives deep into the heart of our brand, sharing how Avantoa is combining centuries-old practices with contemporary luxury to create a wellness experience like no other.
Why a Podcast?
At Avantoa, we believe that wellness is more than just a trend—it's a way of life deeply connected to tradition, nature, and intentional living. Our new podcast gives us the opportunity to share these values with a wider audience, offering insights into the fascinating world of Finnish sauna culture, as well as the science behind the health benefits of heat and cold exposure.
Whether you're already a sauna enthusiast or curious about the growing trend of cold plunge therapy, this series will introduce you to the rituals, health benefits, and design innovations that set Avantoa apart. You'll hear from industry experts, wellness thought leaders, and our very own team, as we explore how our unique blend of Nordic tradition and modern luxury can enhance your life.
What You’ll Hear in Episode 1
Our first episode, Avantoa: Finnish Tradition Meets Luxury Wellness, is a deep dive into what makes Avantoa special. We start by exploring the cultural significance of saunas in Finland, where they are more than just a place to relax—they are sacred spaces for rejuvenation, connection, and balance.
We also introduce our luxurious, sustainably designed saunas, crafted from cross-laminated timber (CLT) and designed by renowned architect Kivi Sotamaa. These saunas are built to last a lifetime, and each model is designed for a unique experience—from the intimate, nature-connected Tapio sauna to the larger, entertainment-friendly Aino.
But we’re not just about design. In this episode, we unpack the health benefits of the sauna and cold plunge ritual, exploring cutting-edge research that shows how controlled heat and cold exposure can improve circulation, boost immune function, enhance focus, and even promote better sleep. We highlight insights from experts like Andrew Huberman and Susanna Søberg, who have been at the forefront of exploring how these practices positively impact both mind and body.
What’s Next?
With Avantoa: The Art of Finnish Wellness, we aim to create a space for meaningful conversations about wellness, tradition, and innovation. Each episode will feature new topics, expert guests, and deep dives into everything from sauna design to the science of stress resilience. We’ll explore how to bring elements of Finnish wellness into your everyday life—whether or not a luxury sauna is part of your immediate plans.
Our podcast is about more than just saunas—it’s about slowing down, reconnecting with nature, and embracing rituals that promote long-term health and balance.
Tune In!
The first episode is now live on Spotify and wherever you listen to podcasts. Make sure to subscribe so you don’t miss out on future episodes, where we’ll continue to explore the intersection of wellness, sustainability, and luxury. Whether you’re a fan of Nordic culture, seeking a new way to relax, or just curious about the science behind saunas and cold plunges, this podcast has something for you.
Subscribe Now:
Spotify | Apple Podcasts (coming soon) | Google Podcasts (coming soon)
Stay connected with us and follow us on Instagram: @avantoa_sauna